Converse has a special way of making its presence felt each season. Now it’s back with three new collections, whose creative design evokes memories and makes each pair of sneakers unique. And, yes, this time Coca-Cola is getting in on the action.
Converse x Coca-Cola: nostalgia meets the new generation
When two brand icons join forces, something unique emerges. Converse and Coca-Cola sign for the first time a collectible capsule collection inspired by love, optimism, and unity.
The campaign, starring Vince Staples, captures the authentic character of the two brands, the vibe of togetherness, and the feeling that every story is worth sharing. There’s a vintage air to the collection, but nothing old. White and red meet the familiar light green of old Coca-Cola bottles in a collection of shoes, hoodies, and t-shirts, where comfort and playfulness prevail. At the centre of it all is the Chuck 70 in its most collectible version, in its signature red, with the iconic Coca-Cola ribbon and timeless font.
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The Converse x Coca Cola comes in four colors that correspond to favorite Coca Cola flavors: red, silver, white and black. Olga Dalla prefers the signature red colour.
Converse Classic Trainer: the return of a classic
A street-ready return with inspiration from the ’70s. The Classic Trainer evokes the era when the brand first hit the dance floor, before it became a symbol of music legends and restless pioneering artists.
For Autumn 2025, we find the iconic brown rubber sole paired with suede in four colours: blue, black, yello,w and red. The gold All-Star on the tongue and the Star Chevron complete the image of a sneaker that draws on the past for only what it’s worth: beauty and authenticity.
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Sotiris Kontizas makes a fashion statement with the Converse Classic Trainer Suede. Designed with suede leather, an EVA insole, and Ortholite cushioning, the Classic Trainer combines comfort with timeless design
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The Converse Chuck Taylor All Star pairs well with any type of outfit. It’s a design for personalities with a timeless aura, like Sakis Rouvas.
Back to City: the Double Stack changes the level
The Back to City collection expresses the message Make, Move, Repeat, and with the new Double Stack, the bold two-piece version of the Chuck Taylor All Star, it takes to the stage with the intention to literally and figuratively up our steps.
The campaign was photographed by visual artist John Yuyi and directed by creative duo BRTHR, with an urban aesthetic that captures the authentic rhythm of city life, from the morning rush to spontaneous creative moments.
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Genevieve Majari’s new Converse Chuck Taylor Double Stack two-piece is released for Winter ’25 in bright red, white, and vinyl black as well as patent leather and plaid options for bolder looks, combining iconic aesthetics with comfort.
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Gaia Mercouri loves the Chuck 70, and Malvina Pavlopoulou loves the new Converse Double Stack two-piece with its CX foam lining that offers height, comfort, and shock protection. The design retains the Converse DNA with the All Star patch, license plate, white toe cap, and pinstripe insole.
The Converse x Coca-Cola capsule collection, the return of the Classic Traine,r and the fresh Double Stack appeal to anyone who expresses themselves through their everyday looks. It is no coincidence that Sakis Rouvas, Sotiris Kontizas, Genevieve Majari, Olga Dalla, Gaia Mercouri, Malvina Pavlopoulou, Iraklis Tsuzinov and Eddie Gavriilidis love Converse and incorporate them into their everyday looks.
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Hercules Tsuzinov loves the vintage aesthetic that dominates the design of the new Converse Classic Trainer. Its old-school, timeless line takes inspiration from the soccer heritage of the early ’70s.
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The versatile elements of the Converse Chuck 70, such as laces, insoles, and chevron star, allow Eddie Gavriilidis to put his own personal touch on his favorite shoes.
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