Majorca, the Spanish mainland and the Canary Islands are the top three Mediterranean destinations ahead of Portugal, the Turkish Riviera, Italy, Greece, the Turkish Aegean, Egypt and Tunisia in the top ten ranking in the fvw Destination Study 2016, which was conducted in February and March.

However, as it is mentioned there are wide-ranging differences in the strengths and weaknesses of the destinations in ten different product categories and four image categories, according to detailed evaluations by decision-makers from more than 260 German travel agencies.

The categories included ‘trust and safety’, value for money, hotel quality, beach quality, hospitality, flight connections, service quality, landscape and countryside, and ‘uniqueness’.

The overall ranking was weighted in terms of the importance of the categories, with safety and price as the two most important factors.

According to the study, the three Spanish holiday destinations scored best for ‘trust and safety’, ahead of Portugal, Italy and Greece. In contrast, Egypt, Turkey and Tunisia were well ahead in the ‘value for money’ ranking.

Italy and Greece are ranked as ‘unique’ destinations with good countryside and nature but score less well in other categories. Turkey scores well for value for money, hotel quality and hospitality but poorly for ‘trust and safety’ and ‘uniqueness’.