Islamic leaders in Australia are urging Muslims to donate money to help fund an alternative to children’s cartoon Peppa Pig which will be set in a “predominantly Muslim town”. The Australian National Imams Council (ANIC) has issued an online plea for parents to support the development of a TV show that teaches children about Islamic principals, ethics and values, rather than letting them watch programmes that “impact them negatively”.
Barakah Hills has been pitched as a Muslim alternative to the animated UK pre-school show which is shown in 180 countries. Production company One4Kids, which makes children’s shows with Islamic themes, wants to raise £12,000 to begin production on Barakah Hills.
A LaunchGood fundraising page has been launched, and as of Thursday morning almost £3,000 had been raised.
On the page the show explains the premise of Barakah Hills, saying the show, “tells the story of the Abdullah family and their everyday experiences in the town of Barakah Hills”.
“It is a small town with a predominantly Muslim population. The Masjid is the central hub of the town with Imam Nouradeen as the community leader and role model.”
One4kids said in a statement that the show’s main objective is to show children what it is like to be a “practising Muslim as well as a good citizen in their community”.

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