The Russian-based fast food chain, ‘Vkusno I Tochka’ (‘Tasty and That’s It’), has gone international, expanding into Belarus.
“We are entering a new market,” said Alexander Govor, owner of the chain. “Now Vkusno I Tochka will operate not only in Russia, but also in Belarus.”
“This is just the beginning,” he added.
Vkusno I Tochka took over McDonald’s in Russia after the US fast food giant quit the country, following the Russian invasion of Ukraine.
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Since opening in June, its 800 restaurants have been blighted by supply chain issues, including shortages of fries and Coca-cola, in what was a bumpy start for the Russian rebrand.
In a statement released on Friday, the company said it was “completing” a franchising agreement with a Belarusian chain of fast-food restaurants owned by KSB Victory.
Read more: Euronews
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