The game battle approaches. The truth, though, is that the biggest and most expensive battles are those on the TV, although this does not concern the football fans.

According to preliminary calculations, advertisements for the World Cup in Brazil are expected to cost about 440 million! And this amount concerns only the 8 major sponsors of the World Cup. This is not the total amount. If we add the TV spots, where according to 2010 data, 30 seconds cost 185,000 euros, the agreements made by FIFA, but also some extra advertisements, then the total amount will reach 1.5 billion, as per the analysts!

As provocateur.gr mentions, some of the most popular advertisements are those found in Esquire:

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