Watch the pink Eiffel Tower… (Video)

The famous point of interest turned pink to highlight a planned month-long series of events supporting the fight against breast cancer

We are not sure if we like it or not yet, but it is for a good cause! The number one attraction of Paris and one of the most famous point of interests in the world, Eiffel Tower, turns pink for breast cancer awareness.

Authorities decided to install special lights as part of the raising awareness campaign for breast cancer. In France, October is a month dedicated to the prevention of cancer of the breast and many events will be held for this cause.