The tweet “RIP @britneyspears” was uploaded on the SONY Music’s Twitter account. The tweet was accompanied with a tearful emoticon. Abit later a second tweet “informed” the public that the 35 years old singer had been killed in a car accident.
This sick joke was only the last of a series of similar fake announcemetns about the supposed death of known publicity figures.
The company deleted the tweets and apologized for the incident to the artist and to her fans.
A CNN reporter contacted the singer’s representative and it was confirmed that she is alive and healthy.