Football star Cristiano Ronaldo has faced criticism on social media after appearing in an advert for Israeli cable company HOT.

The ad shows three stars from a popular Israeli show, We’re On The Map, acting as footballers in a locker room. They praise the high-speed internet they experience on their tablets, while discussing rumours about a new foreign player who is going to join their team. And the player turns out to be Ronaldo.

Ronaldo posted the link to the ad on his twitter account and wrote: “There are rumours that I’m going to be a star in Israel. Not in soccer… in a HOT commercial.”

There are rumors that I’m going to be a star in Israel. Not in soccer… In a HOT commercial https://t.co/1wkz4vHgB2

— Cristiano Ronaldo (@Cristiano) February 10, 2016

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The post received many likes, but thousands of users criticized negatively the participation of Ronaldo, who in the past has donated a part of his earnings to charities dedicated to building schools in Gaza.