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Shaquille O’Neal explains why he sold his 17 Auntie Anne’s franchises – “Black people don’t like pretzels that much”

Shaq first become a franchisee of the pretzels stores in 2007

Newsroom October 20 11:46

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Shaquille O’Neal has hinted at a multitude of investments over the years, which have contributed to his net worth of $400 million.

He may make it look easy but that doesn’t mean he hasn’t had to make several tough calls along the way. The business mogul also knows when it’s time to pull the plug on a venture.

During an interview on the Earn Your Leisure podcast, O’Neal discussed some of his franchises over the years including Auntie Anne’s. Shaq first become a franchisee of the pretzels stores in 2007.

However, it appears that was short lived as Shaq revealed his pockets are no longer invested in the company because he came to the conclusion that “Black people don’t like pretzels.”

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“I sold my Auntie Anne’s because Black people don’t like pretzels that much. So I had to switch it up,” Shaq said on the podcast.

“At first it was a good investment, but them numbers,” he added.

Read more: yahoo

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