A fitness trend called “30-30-30” has been all over TikTok, with many claiming it’s an effective way to meet weight loss goals.

What is the 30-30-30 rule and how does it work?

The 30-30-30 rule is a weight loss method that involves eating 30 grams of protein within 30 minutes of waking up, followed by 30 minutes of low-intensity exercise. Beyond these steps, the method doesn’t involve any other rules, restrictions or counting calories.

The morning routine was originally described by author Tim Ferriss in his book “The 4-Hour Body.” More recently, the 30-30-30 rule went viral on TikTok thanks to Gary Brecka, a podcaster and self-described “human biologist” who speaks about various ways to boost physical and mental health.

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