The overall estimates for Greek tourism for this summer season may be positive, but the developments in Santorini confirm what tourism operators have been repeating for the last few years, namely that the sector remains vulnerable to external factors and sudden events.

The Greek summer of 2025 seems, so far, to be moving positively in terms of demand, based on pre-bookings and the first, early forecasts from the major European players in the sector, whether it is the airlines with the addition of more Greek destinations to their summer programs, or the major tour operators.

However, the “Santorini” factor and the uncertainty caused by the seismic activity in the area reasonably bring concern and reflection about the continuation of an emblematic flagship destination for Greek tourism, even if it is precisely this character of the island and the fact that it is one of the most mature tourist destinations in the country that is an advantage.