A 60-year-old model has become the face of a glamorous new swimwear campaign and claims that she will model forever.

Yazemeenah Rossi has signed a contract with online store The Dreslyn, in LA, and lingerie brand Land of Women.

The swimwear campaign aims to emphasise the beauty of Yazemeenah’s wrinkles and luscious grey-hair, while offering an alternative to other company’s “hyper-sexualized imagery”.

The 60-year-old from Malibu, California, claims she has battled against many agents, who asked her to dye her.

“I will model until the end of my life. But it’s not about modelling, it’s about witnessing, witnessing beauty, energy makes us alive”, she told Daily Mail Online.

“Every morning I wake up, I have no agenda, I’m happy, even shooting, it’s a game for me, it’s playing for me. It’s not about me, my ego was satisfied a long long time ago.”