When you do everything to get the attention of the cameras, you’ll probably end up paying for it somehow, at some point. This happened to British singer Rita Ora who has lately been a bit… silly, with everything that she’s done to gain publicity.

The 24 year old, who is one of the coaches of the British version of “The Voice” talent show, tried to flirt with a very charming young contestant during the game, which led to her… downfall. This obviously left everyone else in stitches.

However, the rising star knows the publicity game all too well and turned her fall into a show. Afterwards, she got on stage and gave the talented man a massage to help him relax from the burden of his great talent.