Almost everyone in the world has a favorite soda that they enjoy whenever they get the opportunity. But, is your favorite tasty drink worth giving up a military arsenal big enough to stock a whole country? Well, at one point in history, the Russians thought so.
In 1959, then-President Dwight Eisenhower wanted to bring our America culture to citizens of the Soviet Union and show them the benefits of capitalism.
To showcase their ideologies, the American government arranged the “American National Exhibition” in Moscow and sent then-Vice President Richard Nixon to attend the opening — but things were about to take a turn for the worse.
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Nixon and Soviet leader Khrushchev got into an argument over the topic of capitalism versus communism. Their conversation got so heated that the vice president of Pepsi intervened and offered the Soviet leader a cup of his delicious, sugary beverage — and he drank it.
Years later, the people of the Soviet Union wanted to strike a deal that would bring Pepsi products to their country permanently. However, there was an issue of how they would pay for their newest beverage, as their money wasn’t accepted throughout the world.
Read more: Business Insider
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