Starbucks has opened a cafe in Mexico City that will hire exclusively elderly staff.
The coffee chain has been working with the National Institute for the Elderly since 2011 in order to launch an initiative that offers senior citizens more employment opportunities.
This particular branch, which is based in the Colonia del Valle neighbourhood, has taken on 14 people between the ages of 50 and 66 as part of the programme thus far.
Shifts will be capped at six-and-a-half hours and employees will be entitled to medical insurance for major expenses.
They will also be given two days off each week and will be trained by younger employees until they feel confident enough to go it alone.
The cafe will operate much like any other normal Starbucks with the exception of minor adjustments made to the store’s layout – such as lowered shelves – to reduce the risk of employees injuring themselves.
“It took us two years to land the best scheme to contribute to the elderly community in Mexico,” explains Christian Gurría, CEO of Starbucks Mexico.
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Además de generar experiencias únicas por medio del café, también buscamos brindar oportunidades que nos acerquen a nuestras comunidades, como la generación de empleos de valor para cada partner. Hoy nos sentimos muy orgullosos de anunciar la apertura de nuestra primera tienda, operada al 100% por adultos mayores. Ve todos los detalles en el link de nuestra biografía.