Kim Kardashian has expanded her empire to include video games, a move which proved to be a smart one for the 33-year-old reality star.

The first iOS game “Kim Kardashian: Hollywood” is already on track to earn over 200 million dollars and, according to Bloomberg, the game was ranked second in the most-downloaded free-apps category since its release, June 25.

It is the only one among the top 10 in the App Store which has a five-star rating and the shares of Glu Mobile Inc., the game’s creator, have gone up 42%.

“It might be our biggest game of the year,” CEO Niccolo de Masi said. “We’re not surprised. Kim is a one-of-a-kind talent with an incredibly precise fit to the game engine that we tailored but already had in the company.”

According to Bloomberg the new video game “takes users inside Hollywood, guided by a virtual Kim who offers advice on how to become an A-list celebrity, starting from the so-called E-list.”

The users can buy virtual clothes up to 99,99 dollars for 175000 virtual dollars. A trip to Beverly Hills costs 4 virtual dollars, while with 400 users can buy a necklace.

“This project has been an amazing experience,” Kim told E! News. “I’m so excited that people are enjoying the game!”