Former footballer and UNICEF Goodwill Ambassador David Beckham was honored for his longstanding humanitarian efforts, receiving the Crystal Award at the 55th World Economic Forum in Davos, Switzerland.
Dressed in a dark pinstripe suit and tie, Beckham attended the prestigious event where his contributions to improving children’s lives were celebrated. For 20 years, Beckham has served as a UNICEF Goodwill Ambassador, using his platform to advocate for the rights of vulnerable children worldwide.
The Crystal Award, presented by the World Economic Forum (WEF), recognizes artists and public figures who use their creativity to promote social causes, including sustainability, equality, and human dignity.

Focus on Girls’ Rights
In his speech, Beckham highlighted the challenges faced by girls due to poverty, violence, and discrimination. “Girls need opportunities, collective action, and investment,” he emphasized, adding that he envisions a future of equal opportunities for his 13-year-old daughter, Harper, comparable to those available to his sons.
Hilde Schwab, President of the Forum, praised Beckham’s efforts, describing him as a leader who has shown “exceptional leadership and humanity” in protecting the rights of the most vulnerable children.
Celebrating Two Decades with UNICEF
In an Instagram post, Beckham marked 20 years of partnership with UNICEF and a decade of work through his personal charity, 7 Fund. “It’s an incredible honor to receive the Crystal Award. There is still so much work to be done, but every child deserves to dream and have the opportunities to fulfill their dreams,” he wrote.
The post included an emotional video montage showcasing moments from his philanthropic journey: visiting impoverished communities, playing football with children, and participating in awareness campaigns. “When I joined UNICEF in 2005, I couldn’t have imagined this journey. Seeing the organization’s work firsthand made me realize its power to change lives,” Beckham reflected.
A Call for Action
Concluding his speech, Beckham urged world leaders to take action in eliminating discrimination and ensuring equal opportunities for all children.
His heartfelt message and tireless advocacy serve as an inspiration, reminding everyone of the collective responsibility to create a better future for the next generation.
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